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"Mixed outlook for mainstream consumer adoption of PHEVs"
"Experts sketch a mixed outlook for mainstream consumer adoption of coming plug-in hybrid electric vehicles (PHEVs), given current market conditions and consumer awareness and attitudes."
As reports Green Car Congress based on a series of presentations at last week's San Diego (USA) SAE 2009 Hybrid Vehicle Technology Symposium.
"The findings from the studies suggest that manufacturers will need to be careful in balancing the design of all-electric range capability against a number of other factors; that competition from alternative solutions will be stiff; and that mainstream consumers still do not place the highest values on fuel economy or low emissions when purchasing a new car."
Read the excerpts of some of the presentations covering consumer perception and needs and future competition that the PHEV will face right here: