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"Hybrid battery shortage explained: poor planning"

"[T]he auto industry can't produce enough [hybrids] to satisfy demand. Carmakers point to a shortage of battery packs, but the real story has little to do with a shortage of materials."

Hybridcars.com explains: "Car companies—including Toyota, which owns about 80 percent of the hybrid market—did not create contingency plans for the possibility that gas prices and hybrid demand would dramatically rise.

Auto battery expert Menahem Anderman, founder of Advanced Automotive Batteries, told HybridCars.com that the real shortage is a 'shortage of planning.'"

Read the full article here.

In a follow-up article at the same website, it is suggested that "[t]he company (Toyota, MiM) would rather neglect a short-term opportunity to pump up hybrid sales—in favor of slow and steady growth according to well-established plans."

Are car makers indeed neglecting high hybrid demand? Read all about it here.

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